MARKETING PLAN PRESENTATION
Marketing plan need to be presented in a very effective way in
order to convince the top management on the viability of the planning and
strategies of marketing. Thus, communication skill is important to ensure the
contents and information is delivered appropriately to top management for their
interest to implement and approve the marketing budget requested without
further argue.
Objectives
The objectives of the
presentation are to enables students:
1. To create self
confidence among students and exposing their communications kills
2. To use effective
presentation method and tool (verbal, written, body language, IT application).
3. To create interesting
presentation session for attraction and build full attention of audience.
Task
Students in their respective groups will present their marketing plan.
The scope of the presentation will include introduction of the company, product
and services, marketing plan and financial budget. The duration of the presentation
should not exceed 15 minutes per group. The presentation will be assessed based
on these following criteria:
|
No
|
Assessment Criteria
|
Marks
|
|
1
|
The presentation is
clear and concise. Presenter did not ramble.
|
10
|
|
2
|
The presentation is
simple and short. The sentences used for presentation is straight forward.
|
10
|
|
3
|
Able to highlight
important contents during the presentation.
|
20
|
|
4
|
The Scope of
presentation are presented in appropriate sequences
|
10
|
|
5
|
The slides used in
presentation is attractive yet formal and not too artistic
|
15
|
|
6
|
Use adequate
presentation tools and material
|
15
|
|
7
|
Able to answer thr
question during Q&A session
|
10
|
|
8
|
The presentation
hand-out is prepared and given to audiences
|
10
|
