Presentation : Marketing Plan

MARKETING PLAN PRESENTATION

Marketing plan need to be presented in a very effective way in order to convince the top management on the viability of the planning and strategies of marketing. Thus, communication skill is important to ensure the contents and information is delivered appropriately to top management for their interest to implement and approve the marketing budget requested without further argue.

Objectives

The objectives of the presentation are to enables students:

1. To create self confidence among students and exposing their communications kills

2. To use effective presentation method and tool (verbal, written, body language, IT application).

3. To create interesting presentation session for attraction and build full attention of audience.

Task

Students in their respective groups will present their marketing plan. The scope of the presentation will include introduction of the company, product and services, marketing plan and financial budget. The duration of the presentation should not exceed 15 minutes per group. The presentation will be assessed based on these following criteria:

No	Assessment Criteria	Marks
1	The presentation is clear and concise. Presenter did not ramble.	10
2	The presentation is simple and short. The sentences used for presentation is straight forward.	10
3	Able to highlight important contents during the presentation.	20
4	The Scope of presentation are presented in appropriate sequences	10
5	The slides used in presentation is attractive yet formal and not too artistic	15
6	Use adequate presentation tools and material	15
7	Able to answer thr question during Q&A session	10
8	The presentation hand-out is prepared and given to audiences	10